Using flow control
The major household companies around the world use liquid colorants (dye) for adding color to their products. These colorants are very concentrated and often only a small amount is needed to give the required color to the end-product.
They do not add anything to the cleaning properties; however, it makes the product more attractive, and it will help to recognise a certain brand.
Especially the major brands place great value on consistent coloring of their end-products. Therefore, repeatability is of major importance, to make sure that there is no color difference between the flacons on the shelves. Another important characteristic is accuracy. Since the colorants tend to be rather expensive, it is very much desired to dose as little as possible for optimal effect. The more accurate the dosage, the less colorant will be used, thus minimizing wastage.